Agree what can be public
Agree what can be shared with the person, family or organisation represented on the page. Get permission for names and photographs, including from a parent or guardian where children are pictured. Leave out addresses, private medical details and anything they would not want forwarded.
A page will travel beyond the people you send it to. Write for that wider audience, not just your closest friends.
Answer three simple questions
A few concrete sentences are more useful than a big statement about making a difference.
- Who or what does this page support? Use an agreed name and a clear description of the cause.
- What are you organising? Describe the lunch, collection, event or other practical help.
- What can someone do next? Give them one clear action and the relevant link.
Give the practical details a home
Use the questions section for things people keep asking. Who is organising? When will you share another update? Where should someone ask a private question?
If donations are collected on GoFundMe, name that destination. A link on your Stand With page does not move donation collection to StandWith.
Read it on a phone before sharing
Preview the page, check the title and first paragraph, then follow each link. Ask someone unfamiliar with your plans what they think the next step is. If their answer is different from yours, make the action clearer.
Keep a copy of the wording approved by the people or organisation represented. Review the page when circumstances change and remove details they no longer want public.